Unit 2

Order Description

Unit 2
WRITTEN ASSIGNMENT # 1.
1 .Survey Findings
· Summarize (in 1 pages) key findings from your Survey of Mental Health Services.
· Offer any analysis, interpretations, insights which you found interesting or surprising.
· Were there any obvious gaps in needed services? If so, what would you recommend?

2. Health Topics
National Institute on Aging. National Institutes of Health
www.nia.nih.gov
· Click onto “Health and Aging.”
· Then, Click onto “A-Z Health Topics Index.”
· Select TWO for review
From the Required Reading: www.nia.nih.gov “A-Z Health Topics”
· Select two topics which interest you for review.
· Create a Summarizing Report, which highlights key information about the two health topics. Total: about 2 pages, which include both Health Topics.

WRITTEN ASSIGNMENT # 2
Topic: A Training Proposal – Developing Cultural Sensitivities and Competencies
In response to a projected growth of a culturally diverse Older Adult population who may need Senior Care services, your local community has invited you to submit a training proposal on “Developing Cultural Sensitivities and Competencies.”
In about 3 pages, please address the following components in your proposal:
The city is BOSTON MASS and it’s a LARGE city
Part A:
•Identify your target audience (e.g., religious, civic, senior centers).
•Briefly describe your community’s geographical area and population (e.g., rural, suburban, large city). Is your community already culturally diverse?

Part B:
· What Cultural Characteristics will you address?
· Identify specific components you will include.
· Provide your rationale for the above.

WRITTEN ASSIGNMENT # 3
Topic: Spiritual Challenges and Opportunities
Based upon your personal observations and experiences, as well as our Study Notes and Readings,
please respond (in about two pages) to the following two questions:
1. What are the top three or four Spiritual Challenges facing our current Older Adult population? Discuss your reasons for selecting these particular challenges.
2. In speaking of the Spiritual Opportunities of Aging, Father McKevitt asserts that “viewing the world from the edge of life” can be a unique time which offers gifts and opportunities only available in old age.

· How do you interpret his assertion?
· Do you agree/disagree? Why / why not?

Unit 2
Order Description
Marketing Plan This week you will continue your comprehensive marketing plan researching the SAME company that you researched in Unit I. You will research the various elements of the marketing plan as it relates to this company. In Unit II you will present the Target Market and a SWOT Analysis.
Target Market Begin by discussing segmentation of the market based upon demographic, behavioral, geographic, and psychographic criteria. Apply these criteria to your company, explaining their importance to the company. This analysis will enable you to identify the target market(s) thoroughly. Within your explanation, discuss why the identification of a target market is of the utmost importance to a company.
SWOT Analysis Perform a SWOT analysis for your company remembering that the strengths and weaknesses are internal and the opportunities and threats are external. Set this up using a table and/or bullet points with clear explanation following the chart.
Include the use of subheadings (consider using Target Market and SWOT Analysis). I will attach the subject and the paper from last week for the company of coca cola